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投稿时间：2021-12-27 修订日期：2022-02-08
投稿时间：2021-12-27 修订日期：2022-02-08
中文摘要: 本文从中央媒体头部效应明显、科技类行业媒体积极探索和高影响力平台渠道较少三方面分析了我国科技创新国际传播能力现状。在此基础上，从受众和访问量分析、栏目设置、内容产品质量和访问体验四个方面分析总结了中国科协英文网国际传播能力现状。进而从提高汉英新闻编审能力、做好主体本位表达、引领全国学会英文网站发展和推出“中国科学家”品牌栏目四个方面对已有成功经验进行凝练总结并确定下阶段着力提升的重点之处。基于以上分析，为提升中国科协英文网国际传播能力、助推中国科协英文网长足发展和让世界了解并理解中国科技群团给出总结建议。
Abstract:The article analyzes the status quo of China's international communication capacity of sci-tech innovation from 3 aspects, on basis of which it summarizes the current situation of the international communication capacity of the official website of the China Association for Science and Technology (CAST) from 4 aspects. Then it introduces the successful practices of the website from four aspects and determines the major priorities for improvement in the next stage. On the basis of the above efforts, the article put forward 5 suggestions to make continuous endeavors to promote the world’s understanding of China’s sci-tech mass organizations through official CAST website and CAST’s going global strategy.
keywords: China's international communication capacity of sci-tech innovation international communication capacity of official CAST website successful practices major priorities for improvement China’s sci-tech mass organizations suggestions
文章编号：20211227001 中图分类号： 文献标志码：
基金项目:
| Author Name | Affiliation | Postcode |
| Chen Keke | Information Center of the China Association for Science and Technology | 100863 |
引用文本：
