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中文摘要: 科技期刊是科技创新生态的有机组成部分,是学术交流与成果展示的重要平台。本文通过分析12种自然科学综合类期刊2016—2020年的栏目设置、研究领域、作者群体组成以及微信公众号平台运营情况,研究其办刊模式和发展现状,提出了发挥科技智库优势、优化品牌形象、强化作者群体、实现媒体深度融合等4个方面促进科技期刊发展的策略,为中文综合性科技期刊提高传播力、影响力提供参考。
中文关键词: 综合性科技期刊,科技智库,品牌形象,作者群体,新媒体
Abstract:Scientific journals are an integral part of the ecological innovation of science and technology, and an important platform for academic exchange and achievement display. This paper studies the publishing modes and development status of 12 comprehensive natural science journals by analyzing their column settings, research fields, author group composition and the operation of their WeChat public account platform from 2016 to 2020. Based on the development status and challenges of the comprehensive scientific journals, this paper puts forward four development strategies, including focusing on the advantages of science and technology think tanks, optimizing the brand image, strengthening the author group, and realizing the deep integration of media, in order to provide reference to improve their communication capabilities and influence.
keywords: comprehensive scientific journal science and technology think tank brand image author group new media
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基金项目:
Author Name | Affiliation |
Xu Lijiao | |
Chen Guangren |
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